Leapfrog Logo & iOS App Icon Design By The Logo Smith

Leapfrog is my latest WiP (Work in Process) project for a Car Sales website that eliminates the 'middleman/salesperson', with a tag-lie: Jump (or Skip) The Salesperson

Tried to find a relatively non-cheesy/cliche visual way to hint at a salesperson whilst portraying a salesperson, thus turning a frog foot into a 'person'.

The 'o' in frog is consistent, so the logomark can rotate around this to a degree, but when removed form the wording, then the mark can become far more animated and dynamic.

It's trying to avoid to much negativity of a salesperson in a person sense, but adding a slight quirky/cheeky nod to the frog/slime/hop/jump/leap etc. Some 'might' even see a sort of 'crown', but not intended or planned.

I think it’s a nice balance between ‘person’ and ‘frog without being too much of one or the other, and bringing a little bit of ‘colour/life’ to the brand. The visual element can then be pulled out and used easily and very conveniently on it’s own, such as for the Website icon used in bookmarking a page on the home screen of your iPhone.

Might be we don’t incorporate the ‘person’ within the wording at all, just ‘bouncing’ ideas for feedback at the moment.

More by Smithographic – Logo Designer & Digital Design Studio.

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